Are you in a funny business? Many companies use cartoon picture images to sell their products and/or services, thinking that cute artwork can tickle customers into a buying mood. And it’s true, cartoon images are very accessible for most people and they have the added advantage of appealing to a customer’s humorous side without bringing a lot of baggage that can be a problem for photographic artwork. But glamour images have their place, too. Glamour doesn’t have to mean sexy. Stock glamour shots can refer to any photography that uses attractive models. It can be a provocative shot of a model getting a massage for selling spa services, or a relatively benign image of a model wearing a headset to illustrate customer service. The secret to glamour images? People like seeing pictures of other, attractive people when they’re in the middle of making a buying decision. Glamour sells.
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