If you are going so far as to start a business around a hot idea you’ve had in the back of your mind for some time, be sure and get yourself started off on the right foot with a business name that is not only catchy for members of the general public that you will hopefully transform into customers, but also the search engines that are going to be the primary factor in whether or not these same people can find you online.
You can have it both ways. Sure, there will be using random name generators and compiling a good list of catchy business names to build upon, but there’s an important guideline that you should keep in mind before you register the strongest business name you can find as a domain name.
There’s no reason not to include the product or service that you will be selling, as well as the name of the city (or specific suburb) in which your business will be located, if you will have a physical location. For example, if you call your landscaping business Green Thumb Landscaping, a catchy enough brand, when it comes time to register a domain name that will be your virtual storefront online, it’s perfectly okay to register GreenThumbLandscapingServicesHouston dot com/net (assuming you are located in Houston).
The point is that, as much as possible, you want to match the actual search queries that searchers who are looking for landscaping services in Houston will use when they go to a search engine to find someone who can do this job for them. It’s no secret that one of the most important elements that search engines look at when determining the relevance of a given website to a search term that has been entered into the search box is the similarity of the search keywords to a given URL.
This is not also say that you are guaranteed high placement in the search engines for landscaping services in Houston with the domain name in our example, but all else being equal you will definitely benefit your placement if you will make your business name catchy for search engines in this way.
