Article marketing is a good way to generate links to your blog or website. Generating links drives traffic to your site and also improves your rating with Google, helping you to move up the search engine rankings. The higher you get in the search engines, the more traffic you will be likely to get from Google.
When writing your articles, it is best to make use of your targeted keywords. Try to include your niche topic keywords in the title and throughout your article so you will be easily found for those particular keywords. Long tail keywords are more likely to be found than shorter keywords. For example you are not going to be found using the term ‘loans’ because it is a very competitive keyword and there are likely to be thousands of higher ranking articles and sites for that keyword. However the more specific you can be the more likely you are to be found. Using ‘self employed unsecured personal loan’ is far more specific and more likely to be found than just using the term ‘loan’.
Once you have written an article on your chosen niche topic you can submit it to various articles sites such as ezinearticles.com , goarticles.com or usfreeads.com. These sites allow you to place your articles with them together with a link to your site or blog. They are then picked up by the search engines and drive traffic to your website, blog or hub.
The more links you can generate to your site, the further up the Google rankings your site will appear since Google likes incoming links and uses this as a marker to establish how good your site may be. It is better to have several links from various sites than to have links from only one source however.
The other thing Google likes when trying to bring your blog higher in the search engine list is regularly updated content. Keeping a site updated with new articles and blogs is another good way to establish yourself on the internet.
You can use social networking sites to drive traffic to your site, however, targeted traffic from Google is much much better. The reason is that visitors coming from your article writing are interested in your subject area and are much more likely to either buy an affiliate product or click on one of your adverts. Traffic generated from social networking sites tends to be more general traffic will less or no interest in your subject. They are far less likely to want to click on a related topic advert or buy a related product.
