If you’re looking to make money on the internet you may already be familiar with the keys to success. They are organic search traffic in buying moods and content that drives clicks to your advertisers or products. The key to both of those, of course, is writing.
Many opt to hire others to do the writing for them. The results are sometimes questionable. If you’re the kind who wants to generate their own content, there is one simple thing you can do to improve your results and that’s to set goals.
The single piece of advice that has made a difference in my own efforts wasn’t what I thought it would be. My early efforts focused on getting sites up or researching trends and keywords. It wasn’t until I was told to set a minimum goal to write X number of words per day that I began seeing significant changes in my earnings.
Remember that to drive organic traffic you need backlinks. That often means churning out articles with relevant anchor text in them. In addition, getting all that traffic doesn’t do you a lick of good if there’s no content on your site to support the traffic or give them the information or product purchase incentive they’ll need to turn from visitors into buyers.
By setting a minimum daily word-count goal, I find my productivity has gone through the roof. Not only do my sites rank higher in the search engines, but my visitors are greeted with plenty of high quality, informative content when they arrive.
The days of thin content websites holding top position in the search engines is waning. Search engines are getting smarter and the users experience is getting better. You can try to buck this trend at your own peril but wouldn’t it be nice to deservedly hold a top ranking spot attracting lots of visitors because you earned it? At the end of the day, whose results do you think will be most sustainable?
If you are a fledgling internet marketer you will probably struggle with the content part of things. After all, how much can you possibly write about a kids air mattress or, if you’re going real granular, Aerobed for kids?
If your business doesn’t target particular niches, the effort of writing should come easier. Produce content that puts your visitor in the product. Be descriptive and paint with words in ways that help your visitors envision themselves using or working with whatever products your online company may sell.
It’s important that, regardless your topic of focus, that you find creative angles of attack. Short articles may bring the reader in. They may even get your ads some clicks, but you’ll find yourself hard-pressed to hold onto your page position and your earnings if your work isn’t tailored to provide a positive user experience. That’s what your customers want. It’s what the search engines want you to provide and it’s what will make your business sustainable.
